Outline
Outline
An exercise in self- reflection, Trust Fall asks industry professionals to place their organisation under the microscope when it comes to building and maintaining trustworthy practices. Inspired by KerPlunk, a game of dexterity in which a collection of marbles is held in place by a nest of straws, this giant version asks players to consider a piece of technology – such as a product or service – and explore the importance of earning and maintaining trust.
Official Selection | 100 Archive | 2023
Shortlisted | IDI Awards | 2024
The sticks represent some of the core foundations of trustworthy technology: Data Protection, Ethics, Inclusivity, and Transparency. The balls themselves symbolize the trust, precariously supported by these foundations. As players progress, they face rapid-fire questions about organizational policy, design, and public perception. For each pain point or unclear answer, players must remove three sticks, watching their trust fall in the process. At the game’s conclusion, you get a review of your processes to help fortify success or address issues. Because, in real life, you rarely get a second go.
The concept for Trust Fall emerged during a creative team sprint, where we explored innovative ways to represent both the fragility of trust, and how it can be built and supported over time. The visual identity I created was inspired by the game itself, riffing on the intersection between the foundations of trust and the gaps that inevitably occur. To enhance the game, we also developed a digital app that accompanies the physical setup. This app allows users to answer questions in real-time and receive a personalised printout of their results to take with them. This project was awarded a place in the 100 archive for its design excellence.
I ran this engagement with a variety of cross-industry Accenture clients to pinpoint their organisational weaknesses, potential threats to public trust & safety, and socialise the themes and methodologies of the Human Sciences Studio. Most notably, I ran a session with a C-Suite member of a Global South CSO. We used the game to analyse the potential harms of using AI chatbots to augment support for victims of gender based violence.
