Pathfinder

2024 | Accenture

This short term creative project was initially briefed as a branded email, after researching the project background I decided to squeeze the brief a little. These are real challenges with real solutions, so why not situate them in physical space. I relied on a wayfinding motif, printing a selection of signs which acted as a tangible prompt for the audience to engage. I made each sign a viewfinder, allowing the environment to peek through and communicate a sense of focus.